Herschel’s “New Summer Arrivals” Newsletter – Herschel launched a campaign showcasing new summer arrivals in their product line. It offered styling tips and vacation ideas that strategically linked to their products, driving sales in the summer season. J.Crew’s “Pack for Paradise” Campaign – J.Crew’s summer email newsletter was designed with vacation in mind, showcasing a collection of summer clothing and essentials. ![]() By providing a checklist, REI ensured their products were at the forefront of consumers’ minds when preparing for summer activities. REI’s “Summer Checklist” Newsletter – Outdoor equipment company REI released a summer newsletter, highlighting the must-have items for outdoor enthusiasts in the summer season. This increased interaction with their customers while subtly showcasing their products. The email newsletter included a fun, engaging quiz for subscribers to find out which sunglasses matched their summer style. Warby Parker’s “Staycation or Vacation?” Campaign – This famous eyewear company launched a successful summer campaign where they created two kinds of sunglasses: one for staycation and another for vacation. ![]() Here are some real cases for summer email newsletters that could help with marketing campaigns: This tool not only simplifies the creation of aesthetically appealing email newsletters in a matter of minutes but also boasts features such as an online editor, a project management tool, a responsive design approach, and unlimited additional features for an all-rounded email experience. It offers the capability to create various types of emails including promotional, e-commerce, news, transactional, and more. Postcards is a user-friendly solution for creating emails, equipped with a range of ready-to-use components for expediting the process. With Postcards you can create and edit email templates online without any coding skills! Includes more than 100 components to help you create custom emails templates faster than ever before. Third, much like any other season, it is full of golden sales opportunities.įollow our guide to summer email newsletter campaigns and peek inside a collection of the best summer email newsletter examples to get helpful advice on how to drive in more traffic to your website and maximize revenue during this sunny season. Second, summer is the ideal period to strengthen your relationships with clients. Therefore, they are open to offers and sales pitches. There are several good reasons to keep your email marketing campaign rolling.įirst, people are willing to spend money during the beach season. However, whatever temptation to take a vacation, resist it. For some companies, summer turns out to be a period of stagnation. On the other hand, it is time for lazy days by the pool and warm evenings of procrastination and some people are less likely to read their emails daily. ![]() Business is growing for travel agencies, clothes retailers, companies that sell stuff for outdoor activities, etc. It’s also the perfect time to send email newsletter campaigns with hot deals. Spending more time with the family, soaking up the sun on the beach, and barbecuing: It is indisputably the beloved season. Keep photos small so emails make it through spam filters.Ĭurious about other best practices for sharing your messages? Contact to learn more.Summer Email Newsletter Examples and Best Practices ![]() For example, don’t say “click here.” Use actionable, accessible link phrases like, “See the news release for more details.” Learn about Accessible U. Include best practices in layout and design to make email accessible to all. That means the subject line and top few sentences need to contain the most important information.īe accessible. Readers often scan email on their phones or in the preview pane. This lets readers know what to expect each time. Standardize your content categories and number of articles. Consider that people may never click - give them the gist of the news in case it is all they read.īe consistent. Use a catchy headline and one or two sentences to draw people in. Do not include full text link to your website instead. When you send an email newsletter, you have a second or two to grab your reader’s attention before they scroll past, or even worse, hit ‘delete.’ Unlike a print newsletter, which relies heavily on graphic elements and lots of articles, an email newsletter should consider audience attention span and the fact that many people read email on phones.Ĭheck out the following best practices for email newsletters, and share any other tips you’ve discovered about how to maximize newsletter content.
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